Privacy Policy

Effective Date: December 22, 2024
Last Updated: December 22, 2024

Valley West Mortgage ("we," "us," "our," or "Company") operates the website fhahomeloans.services (the "Website"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or submit inquiries about FHA and VA home loan products.

By using this Website, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website.

1 Information We Collect

A. Information You Provide Directly

When you complete our inquiry forms, we collect:

  • Full Name (First and Last Name)
  • Email Address
  • Phone Number
  • Property Location (City, State, ZIP Code)
  • Loan Details (Credit score range, down payment amount, property type, price range, employment status, household income, timeline, loan type)

B. Information Collected Automatically

We automatically collect certain technical information when you visit our Website, including:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, referring URLs, clickstream data
  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track user behavior and preferences (see Section 8 for details)

C. Third-Party Analytics and Advertising Data

We use the following third-party services that collect data about your visit:

  • Google Analytics: To analyze Website traffic and user behavior
  • Google Ads: To measure advertising campaign performance and retarget visitors
  • Meta Pixel (Facebook Pixel): To track conversions and optimize social media advertising

2 How We Use Your Information

A. Communication and Lead Follow-Up

  • To respond to your mortgage loan inquiries
  • To contact you via phone, email, or SMS text message regarding your loan application
  • To provide personalized loan product recommendations based on your financial profile
  • To schedule consultations with our loan specialists

B. Service Improvement and Analytics

  • To improve our Website functionality and user experience
  • To analyze trends and measure the effectiveness of our marketing campaigns
  • To optimize our loan inquiry process

C. Legal and Compliance

  • To comply with applicable federal and state laws, including mortgage lending regulations
  • To prevent fraud, unauthorized transactions, and other illegal activities
  • To enforce our Terms of Service and other agreements

D. Marketing and Advertising

  • To send you promotional communications about our loan products and services (you may opt out at any time)
  • To display targeted advertisements on third-party platforms based on your Website interactions

IMPORTANT CONSENT NOTICE (TCPA Compliance):

By providing your phone number and submitting an inquiry form on this Website, you expressly consent to receive calls, SMS text messages, and prerecorded messages from Valley West Mortgage at the phone number you provided, including through the use of automated dialing technology. This consent is not required as a condition of purchasing any goods or services. You may revoke this consent at any time by contacting us at 702-696-9900 or [email protected].

3 How We Share Your Information

We do not sell your personal information to third parties.

A. Service Providers

We share your information with trusted third-party service providers who assist us with:

  • Customer Relationship Management (CRM) systems for lead management
  • Email marketing platforms
  • Form submission and data processing services
  • Cloud storage and hosting providers
  • Analytics and advertising platforms (Google, Meta/Facebook)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

B. Legal Requirements

We may disclose your information if required by law, court order, subpoena, or government regulation, or if we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect the rights, property, or safety of Valley West Mortgage, our users, or the public
  • Prevent fraud or security threats

C. Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

4 Data Security

We take the security of your personal information seriously and implement industry-standard security measures, including:

Encryption

All form submissions are transmitted via secure HTTPS/SSL encryption to protect data in transit

Secure Storage

Personal information is stored on secure servers with restricted access controls

Access Restrictions

Only authorized personnel have access to your personal information

Regular Security Audits

We periodically review our security practices to ensure ongoing protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Active Leads: Information is retained while you are actively engaged in the loan inquiry or application process
  • Inactive Leads: Information may be retained for up to 3 years after your last interaction with us for marketing and compliance purposes
  • Legal Obligations: Certain information may be retained longer to comply with federal and state mortgage lending record-keeping requirements

You may request deletion of your personal information at any time (see Section 6 for details).

6 Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

A. California Residents (CCPA/CPRA Rights)

If you are a California resident, you have the right to:

  • Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
  • Delete: Request deletion of your personal information (subject to certain exceptions)
  • Opt-Out: Opt out of the sale or sharing of your personal information (Note: We do not sell personal information)
  • Correct: Request correction of inaccurate personal information
  • Non-Discrimination: Exercise your privacy rights without discriminatory treatment

To exercise these rights, contact us at 702-696-9900 or [email protected]. We will respond within 45 days of receiving your request.

B. European Economic Area (EEA) Visitors (GDPR)

If you are located in the EEA, you have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing of your personal data
  • Data portability
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with your local data protection authority

Note: Our Website is primarily intended for U.S. residents. If you are located outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

C. All Users

Regardless of location, you may:

  • Opt Out of Marketing Communications: Click the "unsubscribe" link in our emails or contact us directly
  • Opt Out of SMS: Reply "STOP" to any text message from us
  • Disable Cookies: Adjust your browser settings (see Section 8)
  • Request Information: Contact us to inquire about what personal information we hold about you

7 Third-Party Links

Our Website may contain links to third-party websites, including social media platforms and financial service providers. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

8 Cookies and Tracking Technologies

A. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and improve your browsing experience.

B. Types of Cookies We Use

  • Essential Cookies: Required for the Website to function properly (e.g., form submission, navigation)
  • Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics)
  • Advertising Cookies: Used to deliver targeted ads and measure campaign performance (e.g., Google Ads, Meta Pixel)
  • Performance Cookies: Collect data on Website speed and performance

C. How to Manage Cookies

You can control or disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Website.

9 Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you are under 18, please do not submit any personal information through our Website.

If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete such information promptly. Parents or guardians who believe we may have collected information from a minor should contact us immediately at 702-696-9900.

10 Financial Information Privacy

A. Non-Selling of Financial Data

We do not sell your financial information, including income, credit score estimates, or loan details, to third parties for monetary compensation.

B. Secure Handling of Financial Information

Any financial information you provide is:

  • Encrypted during transmission via SSL/TLS technology
  • Stored securely on protected servers
  • Accessible only by authorized personnel for legitimate business purposes

C. Gramm-Leach-Bliley Act (GLBA) Compliance

As a mortgage service provider, we comply with the federal Gramm-Leach-Bliley Act (GLBA), which requires financial institutions to protect the privacy of consumer financial information. We provide annual privacy notices as required by law.

11 Do Not Track (DNT) Signals

Our Website does not currently respond to "Do Not Track" (DNT) browser signals. However, you can control tracking through your browser settings and third-party opt-out tools.

12 Disclaimers

A. Accuracy of Loan Information

The loan rates, terms, and product information displayed on this Website are for informational purposes only and are subject to change without notice. Actual loan offers may vary based on your individual financial circumstances, creditworthiness, and market conditions. This Website does not constitute a loan commitment or guarantee of approval.

B. No Guarantee of Results

Submitting an inquiry through our Website does not guarantee loan approval or specific loan terms. Final loan approval is subject to underwriting review and verification of your financial information.

C. Educational Content

Any educational content, calculators, or tools provided on this Website are for general informational purposes only and should not be considered financial or legal advice. Consult with a qualified financial advisor or attorney before making any financial decisions.

13 Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time without prior notice. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically

Stay informed about how we collect, use, and protect your information. Your continued use of the Website after changes are posted constitutes your acceptance of the updated Privacy Policy.

Significant changes to this Privacy Policy will be communicated through a prominent notice on our Website or via email (if you have provided your email address).

14 Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Valley West Mortgage

Location

Las Vegas, Nevada

Phone

702-696-9900

15 Consent

By using this Website and submitting your personal information, you acknowledge that you have read, understood, and agree to this Privacy Policy. You also consent to:

  • The collection, use, and disclosure of your personal information as described in this Privacy Policy
  • Receiving communications from Valley West Mortgage via phone, email, and SMS text message
  • The use of cookies and tracking technologies on this Website

If you do not agree with any part of this Privacy Policy, please discontinue use of the Website immediately.

© 2024 Valley West Mortgage. All Rights Reserved.